Selena Fashions was born out of a shared passion for creativity, craftsmanship, and entrepreneurship. Sulaf, a talented designer with a background in custom clothing, sewing, printing, and decoration, has always had an eye for fashion. Her journey began with creating one-of-a-kind pieces for family, friends, and community events, turning her love for design into a sought-after skill. Over time, she perfected her craft, blending traditional techniques with modern apparel customization, offering embroidery, vinyl printing, and direct-to-garment (DTG) printing.
Sam, a seasoned project manager with a strong foundation in digital photography and graphic design, saw an opportunity to bring
Sulaf’s expertise to a wider audience. With his experience in managing projects and his knowledge of branding and visual storytelling, he helped shape Selena Fashions into a business that not only delivers high-quality custom apparel but also provides outstanding customer service and timely delivery. Together, Sulaf and Sam combined their skills to create a business that empowers individuals and businesses to express themselves through customized fashion. Today, Selena Fashions proudly serves San Diego, Riverside, Orange, and Los Angeles counties, offering unique, high-quality apparel designed with precision and passion.